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1629 B Broad River Road
Columbia, SC 29210

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5 Spring Event Promotion Must-Haves


By Allegra - Columbia

5 Spring Event Promotion Must-Haves

Spring is right around the corner, and that means busy season for many event marketers. Event veterans know that preparation is the key to success if you’ll be hosting a charity golf outing, setting up a booth at a community function or making a trade show appearance. From choosing event giveaways to stocking up on…


Dimensional Mail Gives a Lift to Direct Mail Response Rates


By Allegra - Columbia

Dimensional Mail Gives a Lift to Direct Mail Response Rates

Bigfoot. The Loch Ness Monster. Advertising clutter. Which one of these doesn’t belong? It’s no urban legend that we are bombarded with advertising and marketing messages across a growing range of channels, causing any one of us to shut down and tune out. Cutting through the clutter remains one of the primary obstacles for marketers…


2017 Marketing Trends Worth a Second Look


By Allegra - Columbia

2017 Marketing Trends Worth a Second Look

A new year gives you the opportunity to assess and refine your marketing strategies and budgets so that you can continue to do more of what’s working . . . and change what’s not. As always, allocating dollars to test promising marketing trends should also be in the mix. Top marketing experts are sharing their…


4 Ways to Create a Memorable Brand Experience


By Allegra - Columbia

4 Ways to Create a Memorable Brand Experience

Not all businesses have the innate ability to attract endless streams of customers based on the concept alone. For most business-to-business organizations, creating a memorable brand experience is a fairly foolproof way to attract and maintain a customer base. The key to a great brand experience? Personal connection. For a brand to rise to the…


5 Offers That Generate Leads


By Allegra - Columbia

5 Offers That Generate Leads

In most business-to-business situations, an information-based offer about how to do your job better, how to solve a business problem or how to save time and money is the offer that will drive the best results for direct marketers, according to acquisition and retention expert Ruth P. Stevens. “The most attractive information is very specific,…